Honest answer: DeleteMe is a bigger company with more polish. We win on three things they don't do.
What Actually Differentiates DeData
1. Surveillance Coverage. DeleteMe and Incogni focus on people-search brokers. We cover those PLUS:
- ALPR camera networks (Flock Safety, Rekor) — letter templates so your local agency stops storing your license-plate movements.
- Facial recognition databases (Clearview AI, PimEyes) — Premium tier sends GDPR-grade deletion requests.
- Ad-tracking ID resets — guidance for Google Ad ID, Apple IDFA, MAID resets.
2. Honesty About Coverage. Our Transparency page lists exactly which brokers we have working automations for vs. which are catalogued via search. We publish the per-broker success rate. Most competitors quote a "500+ brokers" number that's mostly stub coverage; we publish the truth.
3. Open Methodology. Our scan + removal logic is documented in plain English (see the How Scans Work article). When a removal fails, we tell you why and link to a help article. No black box.
Where DeleteMe Wins
- Brand recognition. They've been around since 2010.
- Phone support. We're email-only.
- Family plans. Their $129/yr family covers 4 members; ours is on the roadmap.
Pricing Comparison
| | DeleteMe | Incogni | DeData Plus | DeData Premium | |---|---|---|---|---| | Annual | $129 | $168 | $359 | $549 | | Monthly | n/a | $13.99 | $35.99 | $54.99 | | Surveillance | ❌ | ❌ | ✅ ALPR | ✅ ALPR + Facial Rec |
If you only care about people-search brokers, DeleteMe is cheaper. If you care about ALPR + facial recognition, we're the only option in this price range.